Wednesday, October 25, 2006

The limits of "loss per passenger," courtesy of Ford

The Ford Motor Company lost $5.8 billion in the third quarter of this year. The company planned to build 1.1 million vehicles in the quarter. So that's a "loss per car" of $5,500.

If you apply anti-Amtrak thinking to Ford, what should be your attitude? Don't buy a Ford! Because if you do, you've just caused the company to incur another $5,500 loss!

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